Website Frequently Asked Quetsions ....

1) Ten Things to Know About Google
2) Website Meta Tag Questions
3) What is ftp?
4) What do i get for my Money?
5) I want you to Design my site, what happens now?
6) Will we need to have a meeting ?

 

 

 

 

 

 

 

 

 

 

Ten Things to Know About Google

1. The database that Google licenses to Yahoo! [http://google.yahoo.com] is not the same size: it's smaller than the Google.com database. It does not contain links to cached versions of pages. This database is also used to supply "fall-through" content (material not in Yahoo's own database). It is often found listed as "Web page" content.

2. Google utilizes the Open Directory Project database as its Web Directory [http://directory.google.com].

3. You can search stop words by placing a + in front of the word (ex. "+To +Be +Or Not +To +Be").

4. At the present time the Google database is refreshed about once every month.

5. You can limit your search to only .pdf files by using the syntax filetype:pdf.

6. Google is the only major search engine to crawl Adobe Acrobat .pdf files.

7. If you are a frequent Google searcher, save time by using the Google Toolbar [http://toolbar.google.com] and Google Buttons [http://www.google.com/ options/buttons.html].

8. A Boolean "OR" is available with Google. For it to function, capitalize the OR.

9. Google only crawls and makes searchable the first 110 k of a page. Long documents may have substantial content invisible to Google.

10. Entering a U.S. street address into the query box will return a link to a map of that address location. Typing in a person or business name, city, and state will also run the query to the Google phone directory. Several other combinations are available that will also query the phone directory service, including typing in the area code and number to run a reverse search [http://www.google.com/ help/features.html#wp].
 

Ten Things to Know About AllTheWeb

1. AllTheWeb licenses its database to Lycos. The identical database is searched and makes up some of the content on a Lycos results page.

2. Unlike Google and AltaVista, this search engine does not have a limit on the amount of content crawled on a Web page.

3. AllTheWeb indexes every word. Words traditionally considered as "stop words" are searchable.

4. AllTheWeb does not permit the use of Boolean operators.

5. If plus and/or minus signs are not used, AllTheWeb implies a plus sign in front of each term or phrase. This results in an implied "anding" of terms.

6. AllTheWeb is now promising a complete refresh of its database every 9-12 days.

7. AllTheWeb permits syntax to be used direct from the "basic" search page to limit a query. See http://www.alltheweb.com/ help/basic.html#special.

8. A query to the AllTheWeb text database simultaneously runs the search in the AllTheWeb Image, Video, MP3, and FTP databases. If it finds anything, these results are linked on the right side of the results page.

9. AllTheWeb offers a search engine dedicated to Mobile Web content [http://mobile.alltheweb.com].

10. Fast Search and Transfer (FAST), the company behind AllTheWeb, has deployed its software to power the Scirus science search engine from Elsevier.
 

Ten Things to Know About AltaVista

1. AltaVista is the only major search engine that allows a searcher to use the proximity operator, NEAR (in simple search) near (advanced search). Using this operator finds terms within 10 words of each other in either direction.

2. AltaVista indexes only the first 100 k of text on a page.

3. An asterisk (*) can be used in a phrase to represent an entire word. (Ex. "One small step for man, one giant * leap for mankind")

4. AltaVista News http://news.altavista.com] is "powered" by Moreover. This continuous feed of material can be searched using AltaVista syntax.

5. The use of the "sort by" box on the AltaVista Advanced interface allows you to give certain words or phrases a higher relevancy weighting.

6. Caveat: If you use Advanced Search, make sure to place some term or terms in the Sort-By box; otherwise, results return in completely random order.

7. AltaVista's directory comes from Looksmart.

8. AltaVista's advanced search does not allow for the use of + and — signs.

9. If you search AltaVista in the "simple" mode entering multiple terms without syntax, it will result in an "implied" OR. In the advanced mode, multiple terms are considered a phrase.

10. AltaVista software powers the Health Resources and Services (U.S. government) search engine. This means that all AltaVista syntax can be utilized there. This site also illustrates AltaVista capability of indexing full-text .pdf documents on the site-specific and intranet level [http://search.hrsa.gov].
 

Ten Things to Know About MSN Search

1. MSN (Microsoft Search Network) Search is "powered" by an Inktomi database. Remember that Inktomi licenses its database to many search sites. Each site gets a different "flavor" of the total database.

2. The MSN Advanced Search interface offers numerous limiting options via fill-in boxes and pull-down menus [http://search.msn.com/advanced.asp].

3. The Advanced Search interface permits limiting to pages at a certain depth in the site. For example, limiting to pages Depth 3 will limit the search to only pages no more than three directories deep from an entire site [e.g., http://www.testsearch.com/ Directory1/Directory2/Directory3/].

4. MSN Search allows use of the asterisk (*) as a truncation symbol.

5. According to the most current Search Engine Showdown rankings, MSN Search has the largest database of any Inktomi partner.

6. The directory portion of MSN search is powered by the Looksmart database.

7. On the Advanced Search interface, checking the "Acrobat" box will retrieve pages with links to pages that contain .pdf files. It does not search content "inside" these files.

8. Greg Notess points out that the same syntax available to limit Hotbot will also work with MSN Search [http://hotbot.lycos.com/ help/tips/search_features.asp].

9. Danny Sullivan notes that MSN also employs human editors to "hand-pick" key sites in the Web Directory and Featured Link sections of the site. Although most of the time the "Featured Links" represent major MSN advertisers, editors can add other content.

10. Selecting and search under the MSN "News Search" tab returns results predominantly from MSNBC.
 

Ten Things to Know About Northern Light

1. Make sure to study the Northern Light "Power" search page. It provides many limiting options without the knowledge of any syntax [http://nlresearch.northernlight.com/ power_research.html].

2. Instead of entering http://www.northernlight.com, use http://www.nlresearch.com to go straight to the Northern Light Research site. This site aimed at the enterprise market (but available to any searcher) contains access to several databases not available from the main URL. Most of these resources are fee-based. They include EIU Search and market research content from FIND/SVP and MarkIntel.

3. Northern Light provides FREE full-text access to a database of continuously updating news content from 56 newswires. Material stays in this database, available for free access, for 2 weeks. Then the content moves to the Northern Light Special Collection database.

4. Northern Light's Special Editions are subject specific portals that combine material from the "open Web" and NL's proprietary databases. Topics of Special Alerts include XML, managed care, and electronic commerce.

5. The Northern Light Special Collection currently contains content (fee-based, pay-per-document) from over 7,100 sources. A catalog of these publications is available at http://nlresearch.northernlight.com/ docs/specoll_help_catlook.html.

6. Northern Light allows the use of Boolean operators and + and - signs.

7. Multiple truncation symbols can be used in a query. Northern Light has two truncation symbols. The asterisk (*) for multiple letters and the percent symbol (%) for single or absent letters, e.g., medieval/mediaeval.

8. In addition to the limiting capabilities of the "Power" search page, NL has several terms available for field searching. These include text:, text:, and pub:. (This last prefix allows searching in a specific Special Collection publication title.) You can find a complete list at 
http://nlresearch.northernlight.com/ docs/search_help_quickref.html.

9. Northern Light's free "Alerts" feature is one resource you must know about. This feature allows you to set up search strategies in ANY/ALL of the NL databases and have those strategies searched up to three times daily. If any new material hits on the strategy, results will be delivered to you via e-mail. I use this tool to bring me a customized feed of news via the NL News Search database. Remember, the full-text content is free to access for 2 weeks.

10. Northern Lights "Geo Search" provides an opportunity to search the Web with keywords and U.S. and Canadian address information. Results also get the benefit of NL's organization with its "custom folders."
 

Ontologies, Controlled Vocabularies, XML, and Web Search Engines
I am very excited to see that controlled vocabularies and the building of ontologies have come into vogue.

Some of this "hipness" has been caused by the promise and excitement surrounding XML (eXtensible Markup Language). However, I am not sure if the coming of XML will help the general-purpose search engine, though it should clearly help specialized, focused, and Invisible Web engines become much more useful resources.

Why the hesitation?

The general-purpose engines, as we know and love them today, hypothetically index each page, massive amounts of data coming from just about anyone who wants to produce Web content and put it on a publicly accessible server.

The problem for implementation of a controlled vocabulary with this material is really one of creation. Who would create it? Who would maintain it? Who would do the cataloging? Would entire sites be cataloged at the page level or only a specific page (the top page)? Who would manage such a project? Where would the money come from?

Controlled vocabularies and XML show a great deal of promise for certain types of search engines because these types of engines can much more easily create and enforce a set of agreed upon standards. Many issues would need resolution before we could apply controlled vocabularies to make searching the massive amount of material on the open Web more effective.
 

The Future: 
New Tools on the Way
When you learn about new search tools and share that knowledge with others, you not only improve your own searching, but you help to make a better future for all searchers.

Here are some new search products that show a lot of promise, a few more potential "quick hits." With the vulnerability of the Internet industry of late, let's hope these products survive. Even if the actual companies do not survive, the technology is still worth knowing about. Have fun!!!

Three New General Purpose Search Engines
Competition for Google?


A New Image Search Tool


Real-Time Search
Patented technology to search resources updated in real-time.


Natural Language Search Technology
This product is getting a lot of attention.


Now let's see if you've learned your lessons. How long will it take before you've tried all these new promising sites out? The test clock starts...now!
 

This Article Contains Inaccuracies: 
Essential Reading
In the time it takes this article to move from the author to the editor to the publisher to the printer to you, undoubtedly something mentioned in this article will have changed. Some feature will have appeared, another vanished. The working searcher must simply make a policy of staying on top of those changes.

Those of you who need to keep current on the Web search world should monitor the following sites as often as possible. All these sites are free and most contain free e-mail newsletter and updates.

SearchDay
http://www.searchenginewatch.com/ searchday/
Written by Chris Sherman. Daily updates.

Search Engine Watch
http://www.searchenginewatch.com
A resource rich site that offers a free monthly newsletter.

Search Engine Showdown
http://www.searchengineshowdown.com
Librarian Greg Notess's site. Updated on a regular basis. Greg also manages the Search-L list.

ResearchBuzz
http://www.researchbuzz.com
Written and compiled by Tara Calishain. Daily updates.

TVC (The Virtual Chase) Alert
http://www.thevirtualchase.com
Written and compiled by Genie Tyburski. Daily updates.

The Virtual Acquisition Shelf and News Desk
http://resourceshelf.blogspot.com
Compiled by Gary Price. Daily updates.

Free Pint
http://www.freepint.com
Fortnightly newsletter edited by Will Hann. Also offers Web discussion boards.

News Breaks from Info Today
http://www.infotoday.com/newsbreaks/
General information industry coverage of breaking news, that often features news of the Web search world.
 

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Website Meta Tag Questions

What are meta tags?

The Meta tag in html is not a required tag when you're creating your web pages; many pages don't use the tag at all, and I must confess that I've not used it on my home page, although I put it into this page by way of demonstration. To put it briefly, the meta tag is used by search engines to allow them to more accurately list your site in their indexes. Sometimes.
If you simply produce your home page and register the URL with a search engine, or a number of search engines, their spider programmes will (eventually) toddle along to your site to index it. Now, each of the search engines does this slightly differently. Altavista for example will grab everything in your document and index it, but will only show the first 250 characters in its description. Consequently, if your site included say, 'Thanks to:....' right at the beginning, this is what Altavista would show in its description, and it wouldn't give the viewer any idea of what your site actually covered. Of course, not all search engines work this way; I'd suggest you ferret around a little bit to see exactly how the popular engines work, and certainly the major two or three such as Altavista, Lycos, Yahoo, Infoseek and Excite. It therefore makes sense to ensure that your opening paragraph is carefully written to ensure it accurately reflects what your site covers.
However, you may be able to exert a certain amount of control over how your site is indexed by the use of the meta tag. (I should however point out that not all search engines will use this tag - Altavista does, but Excite doesn't, for example. Its not a total cure-all therefore, but you won't miss out by putting the tag in, and it may well work well in some cases.

What does a meta tag look like?

You should insert the meta tag element at the top of your document, just after the <TITLE> element. It follows the usual form of tags, ie
<META name="something" content="something else">
but note that you don't have to have a </META> at the end of the tag, the way that you do with something like <BOLD> bold </BOLD>. However, make sure that each tag does not include any line breaks, since some search engines get a little bit tetchy about this.

What can I include in a meta tag?

There are basically four major meta tags that you can use:

  • <META name="resource-type" content="document">
    • The only resource type that is currently in use is "document" This is the only tag that you need to put in for indexing purposes, but use of the others is a good idea.
  • <META name="description" content="a description of your page">
    • Depending on the search engine, this will be displayed along with the title of your page in an index. "content" could be a word, sentence or even paragraph to describe your page. Keep this reasonably short, concise and to the point. However, don't be so mean with your description that its not an appropriate reflection of the contents!
  • <META name="keywords" content="a, list, of, keywords">
    • Choose whatever keywords you think are appropriate, seperated by commas. Remember to include synoyms, americanisms and so on. So, if you had a page on cars, you might want to include keywords such as car, cars, vehicles, automobiles and so on.
  • <META name="distribution" content="one of several">
    • Content should contain either global, local or iu (for Internal Use). To be perfectly honest, I can't quite get my head around this one; its supposed to list available resources designed to allow the use to find things easily, but I still don't quite get it. My advice is to stick to "global".

Are there optional tags?

Yup, theres a whole bunch of 'em. I've put in a couple of examples below:

  • <META name="copyright" content="copyright statement"
    • Pretty obvious what this one's for.
  • <META HTTP-EQUIV="varname" content="data"
    • This binds the varname to an HTTP header field. An http server might use this to process a document. This one's a tad more tricky.If you included the following example:
      <META HTTP-EQUIV="keywords" content="car,cars"
      then, as part of a GET command the server would include the word car and cars in the HTTP response header.
  • <META HTTP-EQUIV="refresh" content="0; url=homepage.htm"
    • This can be used in the HEAD section of the index.html file to redirect it to homepage.htm. The figure after content is the time in seconds that the browser waits before moving on.

There are a few others that you can include, such as "revisit-after" and "rating" if you want to be really comprehensive.

Other useful points.

There is no need to index every single file that you've got on your site - just choose a few representative samples.
The description tag should not simply restate the title of the page, it should describe the page.
The tag can also be used in the creation of dynamic documents, and when I've explored this a little bit further, I'll add more information on this.

Where can I get more information?

What - you mean all my hard work above isn't enough for you? OK. Some sites that I've identified that might be of further use are:

  • Dictionary of meta tags and a list of RFC sources
    • This is a (yuck!) frames site, but has lots of useful stuff. It gets technical quickly, so be warned.
  • A meta tag builder
    • Useful site which will create a set of meta tags based on information you provide. Useful if you're not sure of how to do it.
  • OCLC/NCSA Metadata workshop
    • This provides information on the catalogue record element known as the 'Dublin Core' which looks as though its going to be a very useful advance in the use of the little beasties.

Any software to help me create meta tags?

Yes, there are a few of these things about. One that I've been told of is at http://www.hisoftware.com/taggen.htm. I've not tried it out myself, but it looks interesting. I'm currently downloading a trial version, to see what its like. I'll let you know.
http://www.ukoln.ac.uk/metadata/dcdot/ This site will automatically try and generate meta tags based on the Dublin core for you. Seems to work well, though its a little enthusiastic about the number of keywords it generates!

Questions about the meta tag

Can I put my competitors name(s) in my meta tags?
Sounds like a good idea when you first think of it doesn't it? I mean, if you put your competitors names in your meta tags, and someone searches for them, they may find you instead and buy a product from you, rather than them. Unfortunately, life isn't that simple. In the UK (where I'm based) there are laws against passing yourself off as another company - I wouldn't get very far if I tried to open a shop called Harrods, for example. You'll find that putting in meta tags is probably going to be regarded in exactly the same way by the British courts. (Please bear in mind here that I'm not a lawyer, and I'm not giving legal advice; this is just my opinion.)
I suspect that you'll find the same thing in other countries around the world, and you'll end up in a whole bunch of trouble if you try and do it. Of course, there is nothing to stop you stressing the products themselves that you sell, in common with that of your competitors, in your meta tags and you may find that this works rather better than putting in their names anyway!

Should I use commas or not?
Some people do, some people don't. I've yet to be convinced that either is the best approach. For what its worth, I do.

I use AOL, and I'm having difficulty putting in meta tags. How do I do it?
Can't help with that one, I'm afraid. Since I'm not an AOL person, I can't get access to their authoring tool, so I don't know how it works. I have had a lot of people asking me this one, so its a problem that a lot of people have - you're not alone! All I can suggest is that you contact AOL technical support and see if they can come up with something to help. However, I've also had people writing to me saying that AOL technical staff don't know the answer themselves!
Since writing this I've had a very helpful email regarding this problem and am including it below; it should sort out any problems!
I noticed a query about AOL users including metatags in their home page. If they use the automated approach, they won't be able to. However, they can FTP into their site, following the instructions for advanced users, download the home page from the folder "myhomepage" (it will be called something like "aboutme.html"), open the file in a text editor, and insert metatags to their heart's content. They can then upload that file back into the folder on aol (I think that will over-write, without having to delete the original first).
Many thanks Gerry!

Should I put meta tags on every page, or just meta tags on the home or index page?
Put them on every page that you create and publish. The search engines will find all your pages and if you want to stand a good chance of them ranking your pages highly, you'll want to put the meta tag element on each of them.

Can I write and ask you questions about meta tags?
Sure! If I can answer them for you I'd be happy to do so. I can't always provide answers, but I'll do my best. Alternatively, you might like to post them to my guestbook page, so that everyone else can see the question/answer.

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FTP (File Transfer Protocol) is a method of transferring files (web pages for example) from your local PC to your web server. There are a variety of free ftp software programs available on the Internet and they enable you to update your website pages at any given time. When a hosting package is purchased 'ftp details', consisting of the host name, User ID and password are sent to us. Upon completion of the website and receipt of payment for any work carried out, we then send these details to the client.

 

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What do i get for my Money?

All our designs are created and conceived from your requirements. We don't use ready made templates, all our sites are designed from scratch. So if you want a green website with pink spots you can have one!

We aim to give all of our clients 'value for money' websites. Granted you may find a cheaper offer out there and no doubt a lot more expensive solutions. Every below comes as standard with our designs:-

Custom Website Design - your own unique look and feel.
Domain name and hosting
Ethical coding
Optimised web pages
Optimised graphics
Clean Code
Cross Browser Compatibility
Great Prices
A range of solutions
Free Support
Free Advice

 

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I want you to Design my site, what happens now?

If you would like to use our services all you need to do is inform us of the domain name you would like to use and send us a brief idea of your requirements. You can check domain yourself or get us to do it for you. We will then purchase the domain in your name, purchase the right hosting package for your project or host it ourselves,and then based on your guidance,design an initial web page for you.

This is then refined/changed in consultation with the client until a satisfactory design has been reached. We will then need you to forward content and images for your site and start to design the website for you.

 

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Will we need to have a meeting ?

 

In the majority of cases a meeting isn't necessary and 90% of our sites are generally completed with contact via email and telephone only.

 

 

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